Google Ads audit software

See where your ad spend is leaking.

Upload your Google Ads exports and turn 90 days of account data into a clear, prioritised PPC audit—with no API access and no automatic changes.

CSV upload only · You approve every action · One-off audit

AdScope hero

Account signal

37 candidates

Potential negative keywords to review—not auto-apply.

What to expect from every audit

No API

Standard CSV exports keep setup simple and access under your control.

No invented data

Recommendations must trace back to supplied metrics and deterministic rules.

No auto-changes

AdScope flags and explains. You decide what reaches the live account.

From exports to decisions

Account analysis that shows its working.

Rules calculate the metrics and identify findings. AI adds context and plain-English explanation—it never gets to invent the numbers.

01

Search-term waste, made visible

AdScope classifies intent and isolates high-spend non-converters, excessive CPA, and potentially irrelevant searches. It separates spend identified for review from estimated inefficient spend for a more credible picture.

Finding

Broad match drives 54% of spend

CPA is 2.4× the stated target.

Priority

High

Review search intent first.

02

Deterministic health score

A transparent score out of 100, weighted across search quality, conversion performance, budgets, keywords, ads, bidding, and tracking.

03

Search-term intelligence

Find costly non-converters, weak intent, excessive CPA, and negative keyword candidates without making automatic account changes.

04

Prioritised recommendations

Every finding includes severity, potential impact, confidence, supporting account data, and a practical next step.

The finished audit

One report. A clear order of action.

A polished PDF brings the findings together for owners, marketers, and agency teams.

PPC Health Score

/100

Weighted rules create a repeatable score across seven commercial performance areas.

Search quality
Conversion performance
Budget efficiency
Keywords, ads & bidding
Tracking warnings

Top five actions

The most important work, ranked by impact and confidence.

30-day action plan

Turn the diagnosis into a practical sequence for the next month.

Opportunity signals

Find campaigns that may be ready to scale—not only problems to fix.

Straightforward pricing

Start with the audit. Add expertise when needed.

No subscription required for a one-off account review.

Loading audits

Expert Audit Review

A PPC specialist manually reviews the automated findings and adds further recommendations.

£199 one-off

  • Everything in the automated audit
  • Manual specialist review
  • Additional account context
  • Refined action priorities
Request expert review

Questions, answered

Know what goes in—and what comes out.

Your next optimisation starts here

Turn account data into a sharper action plan.

Export the last 90 days, tell AdScope what success means for your business, and get a review you can act on.